MONICA
PEReIrA

hello

let's talk marketing

Hi, I'm Monica Pereira, an experienced digital marketer and product manager, instructor at General Assembly and ClickMinded, and growth advisor to small and medium-sized businesses. I love tackling a good dataset to inform business strategy, and I will wordsmith every line of copy until my eyes bleed.

I started my career as a technology consultant at Accenture before moving into product management at Sony. After completing a masters degree in quantitative research + marketing sciences at Columbia University, I dove head-first into a full-time marketing career in New York’s high-growth startup scene. 

When I'm not working with brands to accelerate growth, I enjoy training and performing as a contemporary and hip hop dancer.

marketing courses

to learn, read. to know, write. to master, teach  ( -a Yogi brand tea bag)

After completing the 10-week Digital Marketing course at General Assembly in 2013, I teamed up with the course instructors to help run their boutique marketing agency. Our client roster included many of New York's top e-commerce startups who hired us to execute on aggressive growth plans. This was the high-intensity boot camp I needed to master cross-channel analytics and performance-based marketing. After 18 months on the job, I was hired to teach the part-time digital marketing course at General Assembly and found a love of teaching. 

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Clickminded - paid marketing, facebook advertising, adwords advertising

October 2017 - Present

I love the ClickMinded team and their mission to transform online marketing education with the most actionable, hit-the-ground running approach I've seen to date. We recently launched a bundle of digital marketing courses, templates, and SOP library that provides tactical how-to's for launching a successful digital marketing program. Check it out, and let me know what you think! (Contact me for special pricing for qualified individuals and startups :))

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general assembly - digital marketing, google analytics, google adwords, campaign management

2014 - Present

I've taught workshops, boot camps and part-time courses at General Assembly in New York. I recently relocated to Austin, TX, so I'm working on getting involved with the local campus to pick up where I left off. Stay tuned!

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independent training & consulting

January 2015 - Present

I work with teams and individuals to workshop marketing strategies, create work plans, and enable them to execute with the right tools and processes. I will also take a look under the hood of your marketing tools and help you find the right mix of platforms and tools to achieve your goals. Contact me to learn more.

following

Annielytics
ConversionXL
ClickMinded
CopyHackers
Hubspot
OK Dork
Debbie Millman

Education

columbia university, new york

M.A. QUANTITATIVE METHODS IN THE SOCIAL SCIENCES

the university of texas, Austin

B.S. COMMUNICATION STUDIES

WORK

DIGITAL DIRECTOR @ KETRA
CEO/CMO @ TUSHY
MARKETING INSTRUCTOR @ GENERAL ASSEMBLY
ACCOUNT DIRECTOR @ NINE LINES
PRODUCT MANAGER @ SONY
CONSULTANT @ ACCENTURE

Contact